September 4: Introduction
October 9: First Discussion
November 6: Second Discussion
Where: Southwest Reading Room, Library 3rd Floor
The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. (Little, Brown and Company)
Malcolm Gladwell: Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence. Malcolm Gladwell is a New Yorker staff writer. (TED profile)
There is one copy at each MCC library and 12 additional copies at other Maricopa Community College Libraries. Stop by the reference desk to learn how to request a copy from another library.