The Trend: Where Fashion BeginsFrom Paris to London, Monte Carlo to Milan, and Munich to LA, taste-makers Li Edelkoort, Gucci’s Tom Ford, and Werner Baldessarini, of Hugo Boss, seek to identify the spirit of the age wherever they can find it—and then translate it into the next big trend in fashions. In this program, Edelkoort, Ford, Baldessarini, and others unravel the intricacies of clothing-oriented trend-spotting. In addition, parallel examples of trend-spotting are drawn from BMW subsidiary Designworks/USA, since the automotive industry is as driven by taste as the clothing industry is. A Deutsche Welle Production. (26 minutes)